At 12pm today the collaboration between my bro Simba Tagz and the incredible Ice Prince goes live today on The African Hip-Hop Blog. I've been looking forward to the release of this one since hearing it a couple months, it represents so much of what I believe is needed to put our music on the map. I know how hard Simba has worked over the years and this I hope is the beginning of only greater and greater things.
I know Simba's vision for himself and this is certainly in line with that, as a friend and a fan I'm just proud.
So I thought I'd share with you my own vision too, a project I've spoken of before and just recently put to paper.
Pleas go and download "Don't Leave" here, while you read this though.
The SOTG Institute.
The Institute's Life Mission - the purpose for our existence & our relentless commitment to growth.
The S.O.T.G. Institute is the home of exceptional Zimbabwean creative talent. Our sole purpose is to "identify and incubate homegrown art into successful businesses within the global village." It is our deepest belief that a country's pride, voice and cultural identity; flow directly from the creative contributions of her artists. An important contribution, with a nascent potential to generate infinite amounts of wealth for the economy and it's beneficiaries . . . the people. Therefore, it is our relentless mission to show our people the world through our own, as artists, and the promise it has; to be the better and amazing while we're at it too.
The Institute's Destiny - what we are destined to be.
On December 31, 2024 The SOTG Institute has achieved an annual income of $100million. The Institute, has been recognized as one of the leading marketing and artist business development entities on the continent, and a key driver of Zimbabwe's thriving creative economy. Revenue is being generated through our innovative touring, licensing, and publishing business units; compromised of key partnerships across the continent with venues, promoters, distributers, advertisers, filmmakers and recording studios. We have not only nurtured & developed a roster of approximately 20 artists, well placed to out-think & out-execute their peers, but we've also created the industry infrastructure for them to do business in.
Through strategic leveraging of our roster's creativity and collective fanbase, we have been able to ensure that each one of our artists is in and of themselves a self-sufficient profit generating business entity within 1 year of partnering with us. With the primary focus being to build careers that last, through a strong touring business fueled by even stronger consumer connections. At least 50% of our revenue is created from leveraging the 100million strong audience connections our artist's have built, across their social networks, email databases & live engagements.
We are recognised as one of Zimbabwe's leading employers, with our business activities providing over 5000 employment opportunities both directly & indirectly. Through our internship program we offer hundreds of high school students the chance to learn more about the creative industries & how they can pursue a career in one of the many fields related to it.
The SOTG Institute's campus is a creative hub of constant innovation, creation and education. It is here that we put our artists through their paces, regardless of what stage their career is at . . . from the developing, to the emerging to the established performing artist. With access to state-of-the-art facilities designed to bring out the very best in each of our artists, from the recording studios to the modern band rehearsal and practice centers & an incredible wealth of knowledge flowing from our industry experienced team of mentors . . . our artists are encouraged to never tire of learning more about their industry.
25% of our alumni go on to achieve major label success, with the majority of them going on to create creative business entities of their own. These figures are a testament to The Institute's desire to facilitate the creation of a billion dollar creative economy in Zimbabwe, that lasts and serves it's people long after The Institute's own contribution.
At The SOTG Institute we are a family, a family of leaders eager to learn more in order to share more, hence the reason for our mentorship model of education. Every artist is taught by those who have actually gone and experienced the lessons they impart. We encourage all our artists to think big, start small & learn fast.
The Institute's Area Of Innovation - how we do it The SOTG Institute leads on Quality - Quality of creative output, quality of education, quality of consumer connections and quality of life lead by our artists. The creative sector is now viewed as a respectable contributor to the nation's economy, with the arts a valuable career path, thanks largely to our commitment to the world-class development of our art & it's artists.
The Institute's Immutable Laws - the way we do it
Hunger For More - We never tire of aiming for and achieving results. Tangible results, and not just the warm feeling that we get from helping our artists expressing their dreams. We believe numbers don't lie, and serve as the best way to gauge our hunger. To know exactly where we are,where we hope to grow to and just how far off we are. We love to stay hungry, and knowing the lay of the land from stage to stage helps us do just that.
Be The Amazing - Our commitment to both creating and being the best doesn't simply end there, we'd also like to be amazing while we do so. To develop products and experiences that evoke emotion and make an impact on a level deeper than just the surface or the financial. We pursue "the amazing" to ensure that we make a real and lasting impression on our audience & each other.
Show & Prove - We never take our talents for granted, we don't rest on our laurels and we don't blow our own trumpets for the sake of hearing ourselves speak. We're all about action. We believe our work speaks volumes where words fail. Our dreams & ideas feed our souls, but our relentless commitment to implementation & execution feed our work ethic. The thought of new challenges ahead of us, and great successes behind us, keep us not only humble but hard-working.
The Institute's Community - who we do it with and for We work with the young creatives who wish to play an active role in developing our industry. The dreamers, the misfits & the revolutionaries with something valuable and unique to say. An acute desire to make a difference in their generation, but above all else a desire to learn, and the propensity to work tirelessly.
Every partner that we work with understands that "Tisu Ngoda Dzacho" - that we are the diamonds in the ground they've been seeking around for, the secrets of the soil soft-spoken in proud roars. We are today, the future.
Now please go and support my vision , our vision, by listening to and sharing the Simba Tagz & Ice Prince banger "Don't Leave" here